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BET Rap-it-up PSAs

Since the launch of the campaign in 1998, BET and Kaiser have teamed up to produce television PSAs to raise awareness about HIV/AIDS in the African American community.  PSAs refer viewers to the campaign’s toll-free number (1-866-RAP-IT-UP) and/or website (www.rap-it-up.com) for additional HIV/AIDS related information, including a national database of HIV testing centers.  Starting in 2007, select PSAs also drive viewers to a new text message service. By text messaging their zip code to the short code “RAPIT” (72748 on the dial pad) cell phone users will receive a text message back with information about the testing site nearest to them.

2007

2006

  • 25 Heroes – Dr. Robert Fullilove (:30) 56K 256K
  • 25 Heroes – Alicia Keys (:30) 56K 256K
  • 25 Heroes – Earvin “Magic” Johnson (:30) 56K 256K
  • 25 Heroes – Wyclef Jean (:30) 56K 256K
  • 25 Heroes – Frank Oldham (:30) 56K 256K
  • 25 Heroes – Rae Lewis Thornton (:30) 56K 256K
  • 25 Heroes – Sheryl Lee Ralph (:30) 56K 256K
  • 25 Heroes – Pernessa Steele (:30) 56K 256K
  • 25 Heroes – Dr. Helene Gayle (:30) 56K 256K
  • 25 Heroes – Debra Frazier (:30) 56K 256K
  • 25 Heroes – Dr. David Satcher (:30) 56K 256K
  • 25 Heroes – Congresswoman Maxine Waters (:30) 56K 256K
  • 25 Heroes – Reverend Cecil Williams (:30) 56K 256K
  • 25 Heroes – Denise Stokes (:30) 56K 256K
  • 25 Heroes – Phill Wilson (:30) 56K 256K
  • 25 Heroes – Sandra McDonald (:30) 56K 256K
  • 25 Heroes – Robert L. Johnson (:30) 56K 256K
  • 25 Heroes – Marvelyn Brown (:30) 56K 256K
  • 25 Heroes – Hydeia Broadbent (:30) 56K 256K
  • 25 Heroes – Reverend Edwin C. Sanders II (:30) 56K 256K
  • 25 Heroes – Bethsheba Johnson (:30) 56K 256K
  • 25 Heroes – Common (:30) 56K 256K
  • 25 Heores – Danny Glover (:30) 56K 256K
  • 25 Heroes – Donna Christian Christensen (:30) 56K 256K
  • 25 Heroes – Gary J. Bell (:30) 56K 256K
  • Heather (:30) 56K 256K
  • Kelvin (:30) 56K 256K
  • Marvelyn (:30) 56K 256K
  • Robert (:30) 56K 256K
  • Multi A (:15) 56K 256K
  • Multi B (:15) 56K 256K

2005

2004

2003

2002

The Henry J. Kaiser Family Foundation Headquarters: 2400 Sand Hill Road, Menlo Park, CA 94025 | Phone 650-854-9400
Washington Offices and Barbara Jordan Conference Center: 1330 G Street, NW, Washington, DC 20005 | Phone 202-347-5270

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Filling the need for trusted information on national health issues, the Kaiser Family Foundation is a nonprofit organization based in Menlo Park, California.