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The Henry J. Kaiser Family Foundation

Getting into Gear for 2014: An Early Look at Branding and Marketing of New Health Insurance Marketplaces

Based on a review of publicly available materials as of September 2013, this brief provides an examination of the Marketplace branding strategies, websites, and marketing materials, providing insight into how consumers will be introduced to the Marketplaces and some of the key messages and approaches the Marketplaces will utilize to encourage individuals to enroll. As of September 2013, states and the federal government are on the eve of their October 1st launch of open enrollment for the new Health Insurance Marketplaces, where consumers will be able to shop for and purchase private coverage and potentially receive subsidies to lower the cost of that coverage. Achieving adequate enrollment through these Marketplaces will be important for fulfilling the Affordable Care Act’s (ACA’s) goal of reducing the nation’s uninsured rate. Moreover, sufficient enrollment, particularly among younger and healthy individuals, will be important for ensuring the financial sustainability of the Marketplaces over time. Recognizing the importance of enrollment, the federal government and the 17 states operating State-based Marketplaces have invested resources and conducted extensive consumer research to inform the branding and marketing campaigns for their Marketplaces.

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The Henry J. Kaiser Family Foundation

Understanding Health Insurance

These resources are for anyone shopping (or helping someone shop) for health coverage within the health insurance marketplaces created through the Affordable Care Act (also known as the ACA or Obamacare).

This year, open enrollment begins on Sunday, November 1, 2016, and ends Sunday, January 31, 2017.

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Kaiser Health Tracking Poll: August 2013

As outreach efforts for enrollment in the health insurance marketplaces created by the Affordable Care Act (ACA) increase over the summer, the August Kaiser Health Tracking Poll finds that the public’s most trusted sources of information on the law are not necessarily the ones people are most likely to be hearing from.

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Health Reform FAQs

This list of Frequently Asked Questions (FAQs) about Obamacare covers the Affordable Care Act’s marketplaces (aka exchanges), individual mandate, benefits, and more. It provides answers to questions about specific groups, such as young adults, smokers, the uninsured, and non-traditional households.

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The Henry J. Kaiser Family Foundation

Health Coverage and Care for American Indians and Alaska Natives

This brief provides an overview of health coverage and care for American Indians and Alaska Natives today and the potential implications of the ACA coverage expansions.

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The Henry J. Kaiser Family Foundation

Obamacare and You: If You Have a Pre-Existing Condition

This short explainer highlights the changes for people with pre-existing health conditions coming under the Affordable Care Act, also known as Obamacare.

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The Henry J. Kaiser Family Foundation

Obamacare and You: If You Have Medicare…

This short explainer highlights some of the key information for people with Medicare about how Affordable Care Act, also known as Obamacare, may affect them.

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The Henry J. Kaiser Family Foundation

Obamacare and You: If You Buy Coverage in the Individual Market

This short explainer provides an overview of the changes coming under the Affordable Care Act, also known as Obamacare, for those now buying coverage in the individual market.

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The Henry J. Kaiser Family Foundation

Obamacare and You: If You Have Job-Based Coverage

This short explainer outlines key changes for people with employer-based health benefits under the Affordable Care Act (ACA), also known as Obamacare.

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The Henry J. Kaiser Family Foundation

No Quick Verdict on Obamacare

This column originally appeared in Politico on September 30. Dr. Altman’s future Politico columns will be posted on kff.org one day after publication. October 1, the focus of great attention in the Obamacare wars, is finally here. Today is the day open enrollment begins for the new health insurance marketplaces,…

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The Henry J. Kaiser Family Foundation Headquarters: 2400 Sand Hill Road, Menlo Park, CA 94025 | Phone 650-854-9400
Washington Offices and Barbara Jordan Conference Center: 1330 G Street, NW, Washington, DC 20005 | Phone 202-347-5270

www.kff.org | Email Alerts: kff.org/email | facebook.com/KaiserFamilyFoundation | twitter.com/KaiserFamFound

Filling the need for trusted information on national health issues, the Kaiser Family Foundation is a nonprofit organization based in Menlo Park, California.