Generation M: Media in the Lives of 8-18 Year-olds – Report
Generation M2: Media in the Lives of 8-18 Year-olds – Report
The study, Generation M2: Media in the Lives of 8-18 Year-olds, examined media use among a nationally representative sample of more than 2,000 3rd through 12th graders who completed detailed questionnaires, including nearly 700 self-selected participants who also maintained seven-day media diaries.
Full Report (.pdf)
Introduction (.pdf)
Section 2: Methods (.pdf)
Section 3: The Household Media Environment (.pdf)
Section 4: Use of Individual Media (.pdf)
Section 5: Overall Media Time (.pdf)
Section 6: Relationship of Media Environment to Media Use (.pdf)
Section 7: Relationship of Media Use to Individual Traits (.pdf)
Section 8: Concluding Comments (.pdf)
Footnotes & References (.pdf)
Appendix 1: Toplines (.pdf)
Appendix 2: Methodology (.pdf)
Appendix 3: Tables on Household Media Environment (.pdf)
Appendix 4: Tables on Individual Media Use (.pdf)
Appendix 5: Tables on Overall Media Use (.pdf)
Appendix 6: Tables on Relationship of Media Environment to Media Use (.pdf)
Appendix 7: Tables on Relationship of Media Use to Individual Traits (.pdf)