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The Digital Opportunity: Using New Media for Public Education Campaigns

The Ad Council and Kaiser Family Foundation hosted forum, , to explore how health-related and other nonprofits and government agencies can use new digital media such as social networking, user-generated content, and gaming to enhance their communications strategies.

Vicky Rideout, vice president and director of Kaiser’s Program for the Study of Entertainment Media and Health, and Barbara Shimaitis, senior vice president, Interactive Services, Ad Council, moderated a discussion with Jeff Berman, general manager for MySpace Video and senior vice president of public affairs, MySpace Inc.; Tina Hoff, Kaiser vice president and director of Entertainment Media Partnerships,who presented a case study on the MTV/Kaiser thinkHIV campaign; Joyce Joseph, student and winner of the MTV/Kaiser thinkHIV Vlog contest; and Dan Solomon, CEO, MindShare Interactive Campaigns, who presented a case study on the State Attorneys General/Ad Council Youth Reckless Driving campaign.

The forum was held in Washington, D.C. on Thursday, July 19, 2007.

Agenda (.pdf)

Speaker Biographies (.pdf)

Webcast

Transcript (.pdf)

Speaker Presentations:

Dan Solomon, CEO, Mindshare Interactive Campaigns, LLC (.pdf)

icon_presentations.gifTina Hoff, Kaiser vice president and director of Entertainment Media Partnerships (.pdf)

Jeff Berman, general manager, MySpace video and senior vice president for public affairs, MySpace Inc. (.pdf)

Related Videos:

Sample of PSAs from the thinkHIV campaign

Sample clip from the thinkHIV “This Is Me” documentary

Alive @ 25 Vlogging Contest National Winner

A sample PSA from the Ad Council’s Youth Reckless Driving Public Education Campaign