Entertainment Media Partnerships
The Foundation partners with media organizations and other organizations in both the U.S. and internationally to develop multi-faceted public education campaigns on important health issues. A particular focus of the Foundation’s Entertainment Media Partnerships is on reaching young people with information about HIV and other sexually transmitted diseases.
Our media partnerships combine targeted public service messages with longer-form special programming or editorial and other forms of outreach. Free informational resources are provided through toll-free hotlines and/or websites that reach millions of young people. The Foundation works collaboratively with its media partners providing expert substantive guidance on all products.
The Foundation’s decade-long work in this field includes ongoing partnerships with many of the leading media companies in this country: KNOW HIV/AIDS with Viacom and the CBS Corporation; think:hiv and think:sexual health with MTV(and Staying Alive with MTV International); Rap it Up with BET; and Enterate/Protegate with Univision.
Internationally, the Foundation is working in Africa, the Caribbean, India and Russia to help develop national and regional coalitions of media companies to address HIV/AIDS. In 2004, we joined with UNAIDS to launch the Global Media AIDS Initiative (GMAI), a call to action issued by U.N. Secretary General Kofi Annan to urge the world’s media leaders to contribute their vast assets to fighting the global pandemic.