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Public Views on Direct-to-Consumer Prescription Drug Advertising « » The Henry J. Kaiser Family Foundation

Public Views on Direct-to-Consumer Prescription Drug Advertising

Mollyann Brodie, Kaiser vice president and director of Public Opinion and Media Research, testified before the House Energy and Commerce Subcommittee on Oversight and Investigations about the public’s views of prescription drugs, the pharmaceutical industry, and direct-to-consumer drug advertising. Brodie’s testimony was a part of the hearing titled, “Direct-to-Consumer Advertising: Marketing, Education, or Deception?”

Testimony (.pdf)