Understanding the Health Insurance Marketplaces

These resources are for anyone shopping (or helping someone shop) for health coverage within the health insurance marketplaces created through the Affordable Care Act (also known as the ACA or Obamacare.)

For healthcare.gov and in most state-run marketplace, the open enrollment period for 2025 coverage starts on November 1, 2024 (in all states except Idaho) and ends on January 15, 2025 (in most states.) Some states offer later enrollment deadlines, so check your state’s Marketplace to confirm the deadline. Eligible people may also enroll in Medicaid at any point during the year and in Marketplace coverage if they qualify for one of several special enrollment opportunities.

  • 2025 Health Insurance Marketplace Calculator

    The Health Insurance Marketplace Calculator, updated with 2025 premium data, provides estimates of health insurance premiums and subsidies for people purchasing insurance through the ACA’s Marketplace.

  • FAQs About the Marketplace and ACA

    Find answers to frequently asked questions about buying coverage on the health insurance marketplaces. Over 200 of our FAQs are now available in Spanish.

  • Questions About Health Insurance Subsidies

    This brief provides an overview of the financial assistance provided under the Affordable Care Act for people purchasing coverage on their own through health insurance Marketplaces (also called exchanges).

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The independent source for health policy research, polling, and news, KFF is a nonprofit organization based in San Francisco, California.