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Survey Snapshot: The Impact of TV’s Health Content: A Case Study of ER Viewers

Survey Snapshot: The Impact of TV’s Health Content: A Case Study of ER Viewers

Working with a writer/producer of the NBC drama, ER, to get advance information about upcoming episodes, researchers at the Kaiser Family Foundation conducted 10 separate national random-sample telephone surveys of regular viewers to determine the impact of entertainment media as an information source on health and health policy.

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Filling the need for trusted information on national health issues, the Kaiser Family Foundation is a nonprofit organization based in Menlo Park, California.