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Generation M: Media in the Lives of 8-18 Year-olds – Report

Generation M2: Media in the Lives of 8-18 Year-olds – Report

The study, Generation M2: Media in the Lives of 8-18 Year-olds, examined media use among a nationally representative sample of more than 2,000 3rd through 12th graders who completed detailed questionnaires, including nearly 700 self-selected participants who also maintained seven-day media diaries.

See the 2010 report

Full Report (.pdf)

Introduction (.pdf)

Section 2: Methods (.pdf)

Section 3: The Household Media Environment (.pdf)

Section 4: Use of Individual Media (.pdf)

Section 5: Overall Media Time (.pdf)

Section 6: Relationship of Media Environment to Media Use (.pdf)

Section 7: Relationship of Media Use to Individual Traits (.pdf)

Section 8: Concluding Comments (.pdf)

Footnotes & References (.pdf)

Appendix 1: Toplines (.pdf)

Appendix 2: Methodology (.pdf)

Appendix 3: Tables on Household Media Environment (.pdf)

Appendix 4: Tables on Individual Media Use (.pdf)

Appendix 5: Tables on Overall Media Use (.pdf)

Appendix 6: Tables on Relationship of Media Environment to Media Use (.pdf)

Appendix 7: Tables on Relationship of Media Use to Individual Traits (.pdf)