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Generation M2: Media in the Lives of 8- to 18-Year-Olds « » The Henry J. Kaiser Family Foundation

Generation M2: Media in the Lives of 8- to 18-Year-Olds

A national survey by the Kaiser Family Foundation found that with technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth. Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week). And because they spend so much of that time ‘media multitasking’ (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7

Generation M2: Media in the Lives of 8- to 18-Year-Olds is the third in a series of large-scale, nationally representative surveys by the Foundation about young people’s media use.  It includes data from all three waves of the study (1999, 2004, and 2009), and is among the largest and most comprehensive publicly available sources of information about media use among American youth.

icon_releases.gifNews Release

icon_presentations.gifReport: Generation M2: Media in the Lives of 8- to 18-Year-Olds

The report was released on Wednesday, January 20, 2010, at a forum in Washington, D.C., that featured the chairman of the Federal Communications Commission, media executives, and child development experts.

Webcast of the Event

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For KFF reference: /event/kff/Archives/20jan10media/index.html

Agenda (.pdf)

Speaker Biographies (.pdf)

Presentation (.pdf)

icon_video_audio.gif Documentary: Profiles of Generation M2