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It’s Your Sex Life

It’s Your (Sex) Life is an Emmy and Peabody Award-winning public information partnership between the Foundation and MTV to support young people in making responsible decisions about sexual health. A targeted campaign presented under the partnership, called “GYT: Get Yourself Tested,” promotes routine STD testing among those under 25. The It’s Your Sex Life partnership includes targeted public service ads and bumpers, special programming and promotions, social media, and extensive online and mobile sites. View media assets>

the need


IYSL targets issues affecting young people today including STDs and testing, unintended and unplanned pregnancy, and healthy relationships.



An article published in the March 2014 issue of Sexually Transmitted Diseases reviews the campaign success in reaching youth with STD messages and an associated increase in STD testing.


Follow This Campaign

Follow This Campaign


  • 2010 National Health Information Award for GYT: Get Yourself Tested
  • 2009 Beacon Award for GYT: Get Yourself Tested
  • 2009 Beacon Award for Pos or Not
  • 2009 Joel A. Berger Award for GYT: Get Yourself Tested
  • 2008 Emmy Nomination for A: Minute Contest
  • 2007 Emmy Award for Think HIV Campaign
  • 2007 Emmy Award for Marvelyn series PSAs