Survey Snapshot: The Impact of TV’s Health Content: A Case Study of ER Viewers
Survey Snapshot: The Impact of TV’s Health Content: A Case Study of ER Viewers
Working with a writer/producer of the NBC drama, ER, to get advance information about upcoming episodes, researchers at the Kaiser Family Foundation conducted 10 separate national random-sample telephone surveys of regular viewers to determine the impact of entertainment media as an information source on health and health policy.