Devex: How Unilever is harnessing its brand and consumer know-how to tackle hygiene
“It’s one of the most cost effective public health interventions and it could prevent disease, death, and also improve education outcomes, but the challenge for handwashing is convincing people to actually do it. Unilever, a powerful global brand, is working both through its business and with partners to leverage the company’s skills to help tackle the issue, both because it will grow markets but also because there’s a clear moral case for doing so…” (Saldinger, 10/15).