Sharon D’Agostino, vice president of Corporate Citizenship at Johnson & Johnson, writes in the Huffington Post’s “Global Motherhood” blog about MAMA South Africa, a program “launched with the support of global partners USAID, Johnson & Johnson, the United Nations Foundation, the mHealth Alliance, and BabyCenter.” She notes, “In addition, Vodacom joined the South Africa partnership, offering MAMA’s mobile website, askmama.mobi, free of charge to its 25 million customers.” D’Agostino recounts the experiences of four women with MAMA, and adds, “The goal of MAMA is to deliver health messages that moms need at specific milestones during pregnancy and during the first year of their baby’s development” (12/16).