“Clearly, there is no room for complacency” in India’s efforts to eradicate polio, defined by the WHO as no recorded case of the disease for three years, because “[t]he goal of complete eradication is within reach,” Deepak Gupta, a senior U.N. professional in Strategic Health/Development Communication, writes in an Asia Sentinel opinion piece. “[T]he next three years — till 2014 — will be crucial,” he writes, meaning experts should focus on “intense communication and preventive work, especially with regard to critical risk-factors like poor routine immunization and lack of proper sanitation,” he states, concluding, “The challenge is to ensure the sustainability of the success achieved so far” (10/19).