Devex: A new look for big pharma business in the developing world
“Pharmaceutical giants Johnson & Johnson and GlaxoSmithKline PLC are changing the way they do business in the developing world. Over the past week, both drug firms have announced significant revamps to their strategies in developing countries that aim to increase access to their treatments through relaxed patent protections and expanded partnerships with local health care providers…” (Mendoza, 4/7).