In the Bill & Melinda Gates Foundation “Impatient Optimists” blog, Jennifer James, founder of Mom Bloggers for Social Good, discusses the “Every Newborn Action Plan [which is] led by the World Health Organization and UNICEF. Now in draft form, the plan will be discussed during the 134th session of the World Health Organization Executive Meeting from January 20-24, 2014. Online consultations will begin through the end of February to hear the suggestions and ideas about the plan from stakeholders including mothers around the world. As a part of the United Nation’s Every Woman Every Child movement the action plan details the research and expertise that will need to be followed in order to reduce newborn mortality…” (2/7).