Noting “Ethiopian journalists produced dozens of stories about the effectiveness of vaccines in response to an international story contest organized by the International Center for Journalists in collaboration with the African Health Journalists Association and the Arab Media Forum,” Elsabet Samuel Tadesse, a broadcast journalist and media trainer based in Addis Ababa, Ethiopia, examines in the Bill & Melinda Gates Foundation’s “Impatient Optimists” blog the “impressive results” sparked by the contest coverage. “More than 50 health journalists who have attended the workshops work very hard to ensure quality vaccines-related messages that can be easily understood by the parents and caregivers are on air and published,” she states, noting, “Health extension worker Frehiowt Takele says that an increase in media reports on vaccination is leading to an uptick in the number of parents bringing their children to health centers for vaccination.” She highlights a number of top stories from the vaccine contest (8/2).