In recent years, there has been a big increase in new electronic media products for very young children, including those as young as one month old. A driving force behind this new market is the advertising and package labeling that makes claims about the educational benefits of specific products. examines the educational claims about commercially available educational media products (videos and DVDs, computer software, and video games) for very young children and what kind of research has been conducted to substantiate the educational claims.

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