“The global health community has come to appreciate the potential of mHealth,” but the technology’s use for health programs in developing countries “remains in its infancy, with many of the characteristics and issues typical of young industries,” Amanda Glassman of the Center for Global Development (CGD) and Vicky Hausman of Dalberg Global Development Advisors write in CGD’s “Global Health Policy” blog. The authors outline several actions for global health funders to take “to realize the potential of mHealth and move to scalable and sustainable integration of mobile into healthcare delivery.” They conclude, “If funders don’t take deliberate steps now to measure outcomes, prioritize investments, and coordinate activities, there is a risk that the current hype will quickly fade and dollars will be directed towards the next big thing” (10/4).