World Economic Forum: Water scarcity is a growing problem across the Middle East. Is this how we solve it?
Ibrahim Al-Zu’bi, chief sustainability officer at Majid Al Futtaim Holding, discusses water scarcity in the Middle East and North Africa (MENA) region, writing, “Unless we devise multiple innovative, sustainable, and scalable solutions to the water problem, we cannot have a future in which no one is left behind, as envisioned through the [Sustainable Development Goals (SDGs)]. Let’s pledge to contribute to this endeavor in whichever way we can to secure a better future for our MENA region” (3/29).