Marketing Medicaid and CHIP: A Study of State Advertising Campaigns

A Survey and Analysis of What States Are Doing

Based on interviews of state officials and analysis of tv, radio, and print ads from the states, this report is the first nationwide analysis of states’ advertising campaigns to enroll eligible kids into health coverage programs. Included is information about how states developed their campaigns and the common messages states are trying to convey about their coverage programs.

Report (.pdf)