Contraceptive Experiences, Coverage, and Preferences: Findings from the 2024 KFF Women's Health Survey
The 2024 KFF Women’s Health Survey was designed and analyzed by women’s health researchers at KFF. The survey was conducted from May 13 – June 18, 2024, online and by telephone among a nationally representative sample of 6,246 adults ages 18 to 64, including 3,901 women ages 18 to 49. Women include anyone who selected woman as their gender (n = 3,867) or who said they were non-binary (n = 26), transgender (n = 4), or another gender (n = 3) and chose to answer the female set of questions with regard to sexual and reproductive health. Sampling, data collection, weighting, tabulation, and IRB approval by the University of Southern Maine’s Collaborative Institutional Review Board were managed by SSRS of Glenn Mills, Pennsylvania in collaboration with women’s health researchers at KFF.
Throughout the reports of findings, we refer to “women”. This includes respondents who said their gender is “woman,” plus those who said their gender is “transgender,” or “non-binary,” or another gender and that they prefer to answer the survey’s set of questions for females. We followed this approach to try to include as many people as possible but recognize that some people who need and seek abortion and other reproductive health care services may not be represented in the findings or identify as women.
The sample was drawn from two nationally representative probability-based panels: the SSRS Opinion Panel and the Ipsos KnowledgePanel. The SSRS Opinion Panel is a nationally representative probability-based panel where panel members are recruited randomly in one of two ways: (a) Through invitations mailed to respondents randomly sampled from an Address-Based Sample (ABS) provided by Marketing Systems Groups (MSG) through the U.S. Postal Service’s Computerized Delivery Sequence (CDS); (b) from a dual-frame random digit dial (RDD) sample provided by MSG. For the online panel component, invitations were sent to panel members by email followed by up to five reminder emails. 5,276 panel members completed the survey online and panel members who do not use the internet were reached by phone (175). Another 970 respondents were reached online through the Ipsos Knowledge Panel to help reach adequate sample sizes among subgroups of interest, specifically women ages 18 to 49. This panel is recruited using ABS, based on a stratified sample from the CDS. The questionnaire was translated into Spanish, so respondents were able to complete the survey in English or Spanish.
In this survey, adults with disabilities are those who self-identify as such. This population includes those who selected “yes,” when asked, “Do you identify as a disabled person or a person with a disability?” A follow-up question was then asked to determine the nature of the disability. The SSRS Opinion Panel and Ipsos KnowledgePanel are representative of U.S. adults with disabilities who live outside of institutional settings and are able to participate in the panel.
The sample was weighted by splitting the sample into three groups: [1] Women 18-49, [2] Women 50-64, and [3] Men 18-64 and each group was separately weighted to match known population parameters (see table below for weighting variables and sources). Weights within the three groups were then trimmed at the 4th and 96th percentiles, to ensure that individual respondents do not have too much influence on survey-derived estimates. After the weights were trimmed, the samples were combined, and the weights adjusted, so that the groups were represented in their proper proportions for a final combined, gender by age-adjusted weight.
| Dimensions | Source |
| Age | CPS 2023 ASEC |
| Education | |
| Age by Education | |
| Age by Gender | |
| Census Region | |
| Race/Ethnicity by Nativity | |
| Home Tenure | |
| Civic Engagement | CPS 2021 Volunteering & Civic Engagement Supplement |
| Internet Frequency | SSRS Opinion Panel Database 2024 |
| Population Density | ACS 206-2020 5-year data |
| NEP Regions | Census Planning Database 2022 |
| Voter Registration | CPS 2022 Voting & Registration Supplement |
The margin of sampling error for the sample of reproductive age women, is plus or minus 2 percentage points. Numbers of respondents and margins of sampling error for key subgroups are shown in the table below. For results based on other subgroups, the margin of sampling error may be higher. Sampling error is only one of many potential sources of error and there may be other unmeasured error in this survey.
| Group | N (unweighted) | M.O.S.E. |
| National Women Ages 18-49 | 3901 | ± 2 percentage points |
| White, non-Hispanic | 1856 | ± 3 percentage points |
| Black, non-Hispanic | 603 | ± 5 percentage points |
| Hispanic | 963 | ± 4 percentage points |
| Asian | 286 | ± 7 percentage points |
| <200% FPL | 1667 | ± 3 percentage points |
| 200%+ FPL | 1974 | ± 3 percentage points |
| Pro-life | 1074 | ± 4 percentage points |
| Pro-choice | 2815 | ± 2 percentage points |
| Republican/Republican-leaning | 1076 | ± 4 percentage points |
| Democrat/Democrat-leaning | 1803 | ± 3 percentage points |
| Urban/Suburban | 3379 | ± 2 percentage points |
| Rural | 473 | ± 6 percentage points |
| Lives in a state where abortion is banned | 857 | ± 4 percentage points |
| Lives in a state where abortion has gestational limits 6-12 weeks | 819 | ± 5 percentage points |
| Lives in a state where abortion has gestational limits 15-22 weeks | 594 | ± 6 percentage points |
| Lives in a state where gestational limited are 24+ weeks or none | 1631 | ± 3 percentage points |