KFF held a web event on September 20, 2023 to discuss Medicare marketing practices in advance of the open enrollment period, which begins Oct. 15. As part of the event, KFF released a new analysis of television ads that aired during last year’s open enrollment season and share insights from focus groups with enrollees about their perceptions of the marketing efforts.

View the program agenda and speaker bios here.

Who:

• Introductory Remarks: Dr. Drew Altman, President and CEO, KFF
• Keynote: Chiquita Brooks-LaSure, Administrator, CMS
• Presentation: Dr. Jeannie Fuglesten Biniek, Associate Director, Program on Medicare Policy, KFF

Panel Conversation Featuring:

• Moderator: Tricia Neuman, Senior Vice President and Executive Director of the Program on Medicare Policy, KFF
• Mark Hamelburg, Senior Vice President, Federal Programs, America’s Health Insurance Plans
• Christopher Graves, President & Founder, Ogilvy Center for Behavioral Science
• Lindsey Copeland, Director of Federal Policy, Medicare Rights Center