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Health Affairs Article: Leveraging the Power of the Media to Combat HIV/AIDS

Since the mid-1990s the Kaiser Family Foundation has partnered with U.S.-based media companies on comprehensive HIV/AIDS campaigns. This paper, published in Health Affairs, Vol. 24, Issue 3, May/June 2005, outlines the unique public education model that it is using, and how Kaiser is expanding this work globally by working with some…

HIV/AIDS Public Education Campaign Wins Emmy

“Be Safe/Fight For Your Rights: Protect Yourself,” a partnership of the Kaiser Family Foundation and MTV to inform young people about sexual health issues such as HIV/AIDS, was awarded the 2003 National Public Service Emmy by the National Television Academy on Thursday, October 21, 2004. Foundation campaign partnerships with Viacom,…

Survey of African Americans About HIV/AIDS Media Campaigns

A new national survey of African Americans reviews aspects of the Rap It Up and KNOW HIV/AIDS campaigns, which are ongoing HIV/AIDS public education partnerships conducted by the Kaiser Family Foundation with Black Entertainment Television (BET) and Viacom, Inc., respectively. The survey seeks to look at the reach and impact…