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Assessing the Effectiveness of Public Education Campaigns

Policy makers frequently turn to media-based public education campaigns as a way to address public health issues of all kinds, from childhood obesity to enrolling seniors in prescription drug plans. In order to help assess the effectiveness of recent efforts, the Kaiser Family Foundation hosted a forum featuring the authors…

Toplines: September/October 2005 Kaiser Health Poll Report

These toplines provide the complete survey questions and responses to the September/October 2005 Kaiser Health Poll Report, a bimonthly report designed to provide key tracking information on public opinion about health care topics to journalists, policymakers and the general public. It includes a series of questions on how the public…

Health Affairs Article: Leveraging the Power of the Media to Combat HIV/AIDS

Since the mid-1990s the Kaiser Family Foundation has partnered with U.S.-based media companies on comprehensive HIV/AIDS campaigns. This paper, published in Health Affairs, Vol. 24, Issue 3, May/June 2005, outlines the unique public education model that it is using, and how Kaiser is expanding this work globally by working with some…

HIV/AIDS Public Education Campaign Wins Emmy

“Be Safe/Fight For Your Rights: Protect Yourself,” a partnership of the Kaiser Family Foundation and MTV to inform young people about sexual health issues such as HIV/AIDS, was awarded the 2003 National Public Service Emmy by the National Television Academy on Thursday, October 21, 2004. Foundation campaign partnerships with Viacom,…

Survey of African Americans About HIV/AIDS Media Campaigns

A new national survey of African Americans reviews aspects of the Rap It Up and KNOW HIV/AIDS campaigns, which are ongoing HIV/AIDS public education partnerships conducted by the Kaiser Family Foundation with Black Entertainment Television (BET) and Viacom, Inc., respectively. The survey seeks to look at the reach and impact…