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Trending on kff Ebola Marketplaces Enrollment

Created by the Affordable Care Act, Health Insurance Marketplaces, also known as Exchanges, will be set up to facilitate a more organized and competitive market for buying health insurance. Marketplaces serve primarily individuals buying insurance on their own and small businesses for coverage beginning Jan. 1, 2014. Federal subsidies in the form of premium tax credits will be available to consumers meeting incomes requirements to make the coverage more affordable. Some states established their own Marketplaces. while others relied on the federal government to handle those responsibilities, with consumers shopping for coverage through HealthCare.Gov . This page highlights some key resources examining Marketplaces and provides you with the standard search result page for a site-wide search on the Marketplaces tag.
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Getting into Gear for 2014: An Early Look at Branding and Marketing of New Health Insurance Marketplaces

Based on a review of publicly available materials as of September 2013, this brief provides an examination of the Marketplace branding strategies, websites, and marketing materials, providing insight into how consumers will be introduced to the Marketplaces and some of the key messages and approaches the Marketplaces will utilize to encourage individuals to enroll. As of September 2013, states and the federal government are on the eve of their October 1st launch of open enrollment for the new Health Insurance Marketplaces, where consumers will be able to shop for and purchase private coverage and potentially receive subsidies to lower the cost of that coverage. Achieving adequate enrollment through these Marketplaces will be important for fulfilling the Affordable Care Act’s (ACA’s) goal of reducing the nation’s uninsured rate. Moreover, sufficient enrollment, particularly among younger and healthy individuals, will be important for ensuring the financial sustainability of the Marketplaces over time. Recognizing the importance of enrollment, the federal government and the 17 states operating State-based Marketplaces have invested resources and conducted extensive consumer research to inform the branding and marketing campaigns for their Marketplaces.

Helping Hands: A Look at State Consumer Assistance Programs under the Affordable Care Act

Navigator and In-Person Assister programs created by the Affordable Care Act (ACA) will provide outreach and enrollment assistance during the open enrollment period for the new health insurance Marketplaces. This brief describes these programs, highlighting differences in how they are funded and structured and discusses some of the challenges they face.

How Buying Insurance Will Change Under Obamacare

When the Affordable Care Act’s (ACA) health insurance marketplaces (also known as “exchanges”) go online this October, millions of people are expected to apply for private insurance coverage. Nobody expects the launch will be perfect, with no hitches and problems.  The law not only replaces a fragmented and confusing assortment…

California’s Uninsured on the Eve of ACA Open Enrollment

This report presents the findings of a baseline survey of California’s uninsured adult population just before the start of the first open enrollment period under the Affordable Care Act (ACA). It will be followed by three other surveys over the course of the next two years that will capture the…

State Marketplace Profiles: Delaware

Updated as of October 10, 2013 Establishing the Marketplace In July 2012, Governor Jack Markell (D) indicated that Delaware would begin planning for a State Partnership Marketplace.1 Delaware will retain plan management and consumer assistance functions, and defer other Marketplace management functionality to the federal government.2 In July 2013, the…

State Exchange Profiles: Missouri

Updated as of December 13, 2012 Establishing the Exchange On November 6, 2012, Missouri voters passed a ballot measure blocking Governor Jay Nixon (D) from establishing an exchange via Executive Order.1 Legislation establishing a state-based health insurance exchange failed in both the 2012 and 2011 legislative sessions. While the Governor initially…

State Exchange Profiles: Mississippi

Updated as of February 11, 2013 Establishing the Exchange In October 2011, Mississippi’s elected Commissioner of Insurance Mike Chaney (R) announced that the state would establish a Health Insurance Exchange that would be operated by the Mississippi Comprehensive Health Insurance Risk Pool Association and regulated by the Insurance Department.1 However, Governor…

State Marketplace Profiles: Massachusetts

Updated as of September 29, 2013 Establishing the Marketplace On April 12, 2006, former Governor Mitt Romney (R) signed into law comprehensive health reform legislation designed to provide near-universal health coverage for state residents.1 The Massachusetts health reform law became the model for national health reform. An important component of…

State Marketplace Profiles: West Virginia

Updated as of October 24, 2013 Establishing the Marketplace On February 15, 2013, Governor Earl Ray Tomblin (D) submitted a blueprint to Secretary Sebelius for West Virginia to establish a Partnership Marketplace with plan management responsibilities.1 In the previous year, Governor Tomblin had signed SB 408 into law to…

State Exchange Profiles: Nebraska

Updated as of April 19, 2013 Establishing the Exchange On November 15, 2012, Governor Dave Heineman (R) announced that Nebraska would not establish a health insurance exchange.1Earlier in 2012, the Nebraska legislature introduced two bills (LB 835 and LB 838) to establish a health insurance exchange in Nebraska, however both…