When asked about important factors in choosing a Medicare drug plan, majorities of seniors said each of the factors was “very” important – including the drugs covered by the plan (74%), the cost for each prescription (71%) and the monthly premium (70%). A recommendation from someone already enrolled in the plan was somewhat less important with just under one-quarter (24%) saying this was a “very” important factor.

When asked to choose the MOST important factor, there was no clear favorite. Nearly one-quarter (23%) of seniors said all the factors were important to their decision.