Source: Issues Are Only One Part of What Determines Votes: December 2000

I'm going to read you a list of four things that might have influenced your vote in the (2000) presidential election. Please tell me which one of the following was most important when you decided who to vote for. Was it…the candidates' stands on the issues, the candidates' leadership abilities, the candidates' character and moral values, or the candidates' experience?

Asked of those who said they voted for president in 2000 (71%)

37% Stands on the issues
27  Character and moral values
14  Leadership abilities
12  Experience
6   None/Other (vol.)
4   Don't know/Refused

Survey by Henry J. Kaiser Family Foundation, Harvard School of Public Health. Methodology: Fieldwork conducted by Princeton Survey Research Associates, November 13-December 13, 2000 and based on telephone interviews with a national adult sample of 1,415.