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Sex on TV 2: A Biennial Report to the Kaiser Family Foundation

This study is the second in a biennial series of studies examining both the amount and the nature of television’s sexual messages, paying special attention to references to such issues as contraception, safer sex, and waiting to have sex. (The prior report is publication #1458.) The current study also examines any changes that have occurred in the presentation of sexual messages on television over the last two years. The study looked at 1,114 programs from the 1999/00 television season across ten different channels, representing broadcast, public, cable, independent, and premium channels.

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Filling the need for trusted information on national health issues, the Kaiser Family Foundation is a nonprofit organization based in Menlo Park, California.