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Who Watches Daytime Soap Operas?


In July, 1994, the Times Mirror Center for The People and The Press conducted a national survey of adults 18 and over. Telephone interviews were completed with 3800 adults in the continental U.S. Included was a question asking respondents if they regularly watched daytime soap operas. This question was embedded among 13 other questions related to activities that respondents might “personally do.” Responses to the viewing questions were cross-tabulated against demographic and other social characteristics. These analyses were provided to the Kaiser Family Foundation for purposes of a conference presentation. In turn, the Kaiser Family Foundation requested the authors of this report to provide a narrative summary of the findings.