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Public Education Partnerships: Viacom: PSAs

KNOW HIV/AIDS PSAs

This series of targeted television, radio, outdoor, and online public service ads (PSAs) informed the general population about the impact of HIV/AIDS in the U.S. and globally, and promoted prevention and testing among higher-risk populations, including young people, African Americans, Latinos, and men who have sex with men.

The ad placement value committed by Viacom and the CBS Corporation for the campaign exceeded $600 million.

If you are unable to view the videos below, please download the most recent version of Real Player here.

2007

TELEVISION

Balloons (:30) 56K 256K
Balloons (:10) 56K 256K
Flowers (:30) 56K 256K
Flowers (:10) 56K 256K

OUTDOOR

Love Is Fleeting (.pdf)


RADIO

Text Know It
Email Breakup
Text Breakup


2006

TELEVISION

Black Book promo (:40) 56K 256K
Teresa – CBS Cares (:30) 56K 256K
Scott (No One Is Immune) – CBS Cares (:30) 56K 256K
Scott – CBS Cares (:10) 56K 256K
Regan – CBS Cares (:10) 56K 256K
Teresa – CBS Cares (:10) 56K 256K

RADIO

Family :30
Family :10

Lovers :30
Lovers :10

2005

know_180x150.gif ONLINE

TELEVISION

Ed (:30) 56K 256K 2006 EMMY AWARD WINNER
Cynthia (:30) 56K 256K 2006 EMMY AWARD WINNER
Connection (:30) 56K 256K
Mural (:30) 56K 256K

Knowledge (:10) 56K 256K

Community (:10) 56K 256K

Common – Street (:30)
Common – Urban (:30)
Common – Center (:10)
Common – Hub (:10)
Open Eyes (female) (:10)
Open Eyes (male) (:10)
Birthday (:30)
Guy Talk (:30)
Know the Truth (:30)
No Symptoms (:30)
Get Tested (:30)

OUTDOOR (.pdfs)


Wall (female)

Wall (male)

Wall (couple)

Subway

Arrows

Flowers (English)
Flowers (Spanish)
Thought
Open Eyes (female)
Open Eyes (male)

RADIO


We All Have AIDS 1 (:30)

We All Have AIDS 2 (:30)

We All Have AIDS – Alan (:10)
We All Have AIDS – Ben (:10)
We All Have AIDS – Julianne (:10)

We All Have AIDS – Liza (:10)

We All Have AIDS – Mena (:10)
We All Have AIDS – Natasha (:10)
We All Have AIDS – Richard (:10)
Common – Liberation (:30)
Common – Stoppin’ It (:30)
Common – Quest for Happiness (:10)
Common – Stoppin’ It (:10)
Good Life (:30)
Teach One (:30)
Future of Us (:10)
Teach One (:10)
Fred & Brian (:30)
Announcer (:10)

2004

TELEVISION


Bus (:30)
Loft (:10)
Messenger (:30)
Instant Message (:10)
Dumpster (:20)
Statistics (:30)
Security (:30)
Pharmacy (:30)
Couples (:30)
Airport Security (:30)
Convenience Store (:30)


OUTDOOR (.pdfs)


Sitting
Cab
Ledge (English)
Ledge (Spanish)
Leaning (English)
Leaning (Spanish)
Think
Hold (English)
Hold (Spanish)
Embrace
Partners
Bottle
Pill
Are You Positive? (Male)
Are You Positive? (Female)
Take Your Body For A Test Drive


2003

TELEVISION


SUV Mom (:30)
Little Reminders (:30)
Boy (:30)
Startling Facts (Youth) (:10)
Startling Facts (HIV Infection) (:10)
Startling Facts (Global Prevention) (:10)
Excuses (:30)
Now Available (:30)
Tornado (:30)
Million (:10)
Word on the Street (Sister’s Response) (:10)
Word on the Street (Brother’s Response) (:10)
Word on the Street (Brother to Brother) (:10)
Chain Reaction (:30)
No Excuses (:30)
Bedroom (:10)
Hallway (:10)
Basement (:10)
Doesn’t Have to Happen (:30)
Protection (:30)
Communication (:15)
Safe Sex (:15)


OUTDOOR (.pdfs)


World AIDS Day 2003

Jacket

Map

Necklace

Represent

Handle Your Business

You Better Ask Somebody

Meet the New Face of HIV/AIDS (African American)

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