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PSAs in a New Media Age Case Studies

A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime. Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation at a forum of nonprofit groups, policymakers and media leaders brought together to discuss the future of public service advertising.

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The Henry J. Kaiser Family Foundation Headquarters: 2400 Sand Hill Road, Menlo Park, CA 94025 | Phone 650-854-9400
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Filling the need for trusted information on national health issues, the Kaiser Family Foundation is a nonprofit organization based in Menlo Park, California.