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The Teen Media Juggling Act: The Implications of Media Multitasking Among American Youth « » The Henry J. Kaiser Family Foundation

The Teen Media Juggling Act: The Implications of Media Multitasking Among American Youth

In recent years, the issue of media multitasking has sparked a broad discussion about the potential impact on children and youth and has raised concerns among non-profits about how best to engage young people with social marketing campaigns.

To help advance understanding about the issues that surround media multitasking, the Kaiser Family Foundation hosted a forum.

Forum participants included executives from MTV and eMarketer, a leading market research firm, along with one of the nation’s top cognitive neuroscientists, and experts on media use among young people.

Report: Media Multitasking Among American Youth: Prevalence, Predictors and Pairings

icon_reports_studies.gifKey Findings: Media Multitasking Among American Youth: Prevalence, Predictors and Pairings

The forum was held on Tuesday, December 12, in Washington, D.C.

Agenda (.pdf)

icon_reports_studies.gifSpeaker Biographies (.pdf)

icon_reports_studies.gifPresentation (.pdf)

icon_reports_studies.gifTranscript of Forum (.pdf)

Webcast of Forum

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/a2355/o23/globix/2006/121206_kff_mutitasking_video.wmv