The Teen Media Juggling Act: The Implications of Media Multitasking Among American Youth
In recent years, the issue of media multitasking has sparked a broad discussion about the potential impact on children and youth and has raised concerns among non-profits about how best to engage young people with social marketing campaigns.
To help advance understanding about the issues that surround media multitasking, the Kaiser Family Foundation hosted a forum.
Forum participants included executives from MTV and eMarketer, a leading market research firm, along with one of the nation’s top cognitive neuroscientists, and experts on media use among young people.
The forum was held on Tuesday, December 12, in Washington, D.C.
Speaker Biographies (.pdf)
Transcript of Forum (.pdf)
Webcast of Forum
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