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The Teen Media Juggling Act: The Implications of Media Multitasking Among American Youth

In recent years, the issue of media multitasking has sparked a broad discussion about the potential impact on children and youth and has raised concerns among non-profits about how best to engage young people with social marketing campaigns.

To help advance understanding about the issues that surround media multitasking, the Kaiser Family Foundation hosted a forum.

Forum participants included executives from MTV and eMarketer, a leading market research firm, along with one of the nation’s top cognitive neuroscientists, and experts on media use among young people.

Report: Media Multitasking Among American Youth: Prevalence, Predictors and Pairings

icon_reports_studies.gifKey Findings: Media Multitasking Among American Youth: Prevalence, Predictors and Pairings

The forum was held on Tuesday, December 12, in Washington, D.C.

Agenda (.pdf)

icon_reports_studies.gifSpeaker Biographies (.pdf)

icon_reports_studies.gifPresentation (.pdf)

icon_reports_studies.gifTranscript of Forum (.pdf)

Webcast of Forum

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The Henry J. Kaiser Family Foundation Headquarters: 2400 Sand Hill Road, Menlo Park, CA 94025 | Phone 650-854-9400
Washington Offices and Barbara Jordan Conference Center: 1330 G Street, NW, Washington, DC 20005 | Phone 202-347-5270

www.kff.org | Email Alerts: kff.org/email | facebook.com/KaiserFamilyFoundation | twitter.com/KaiserFamFound

Filling the need for trusted information on national health issues, the Kaiser Family Foundation is a nonprofit organization based in Menlo Park, California.