In this post in the Management Sciences for Health’s (MSH) “Global Health Impact” blog, Scott Kellerman, global technical lead for HIV/AIDS at MSH, discusses USAID’s “Every Child Deserves a 5th Birthday” campaign and recent attention to the prevention of mother-to-child transmission (PMTCT) of HIV. He notes that U.S. Global AIDS Coordinator Ambassador Eric Goosby and UNAIDS Executive Director Michel Sidibe “have called for the elimination of pediatric HIV by 2015,” and writes, “We can move closer to the goal of eliminating pediatric HIV by 2015 by treating the mother, treating the baby, and continuing to treat the mother” (5/31).