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Partnership Highlights Commitment To Integrate Global Efforts To Improve Health Of Women, Children

In the Huffington Post’s “Global Motherhood” blog, Nicole Schiegg, a former USAID senior adviser and a strategic communications consultant, examines a partnership between the Every Woman Every Child campaign and +SocialGood “to hone new ways to curate the women and child health story through the power of innovation and new media.” She highlights an interactive discussion held last week at U.N. headquarters “about harmonizing the global women and child health narrative,” writing, “The focus of the event centered on how to build coalitions and integrate messaging to communicate results and to foster accelerated action in the last 1,000 days of the Millennium Development Goals (MDGs).” She highlights several panel discussions, writing, “Panelists viewed the many emerging initiatives as both an opportunity and a challenge. … They agreed this is especially true when it comes to accountability for results at country-level. The panelists agreed that a focus on country needs leads to maximum impact and progress towards the MDGs.” Schiegg states, “With so many new partnerships and commitments, consistency of message can be a challenge. Harmonizing among women and child health partners is not enough; we must take the added step to find new champions and to be innovative in our storytelling. I am confident that the Every Women Every Child +SocialGood event was a big step towards realizing these goals.” She concludes, “Stakeholders are committed, more than ever, to strengthening the global women and child health narrative, by working together and honing the power of data in new and interesting ways” (7/31).