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News Outlets Examine UNICEF’s ‘Take The Poo To The Loo’ Campaign

News outlets highlight UNICEF’s “Take The Poo To The Loo” public education campaign in India.

CNN: Can Mr. Poo stop public defecation in India?
“India has an unlikely new public health hero: a giant, anthropomorphic stool that chases people to squat in toilets. Mr. Poo, who appears in commercials accompanied by a groovy techno anthem, is the face of the latest public health campaign by United Nations Children’s Fund in the country…” (Khullar, 4/21).

PBS NewsHour: Using bathroom humor to try to improve India’s rural sanitation
“It will take all of three seconds to recognize UNICEF India’s recent ‘Take The Poo To The Loo’ is not your average public service announcement. The Indian government and private aid groups have struggled with the country’s rural sanitation for years. UNICEF India’s video campaign is an attempt to curb public defecation — by employing a catchy song…” (Tam, 4/18).