In his column, “The Common Good,” Forbes contributor Rahim Kanani interviews “former model, author and advocate for maternal and child health Christy Turlington Burns” regarding “the founding of her organization Every Mother Counts (EMC), lessons she’s learned around advocating for global change, her new campaign, titled ‘No Mother’s Day,’ advice to the class of 2012, and much more.” In the interview, Turlington Burns discusses the motivation behind EMC and her “advocacy and mobilization campaign to increase education and support for maternal mortality reduction globally”; highlights her 2010 documentary “No Woman, No Cry”; and encourages others to visit the campaign’s website to find ways to get involved.

“This is a pro-moms campaign. We believe that mothers are central to thriving families, communities, societies and nations. If others do as well, we invite them to join us in solidarity with the rest of the world’s mothers on May 13th,” Mother’s Day, she says in the interview (5/8). Turlington Burns further discusses the advocacy campaign in a post in the ONE blog, where she writes, “This year, in thinking about how to gear up our campaign at a time when people think about mothers the most, we felt we could all use a wake-up call. … The campaign centers around a video featuring moms encouraging other moms to join in solidarity by disappearing on May 13th, and by doing so, we will show everyone just how much a mother is missed when she is gone” (5/7).