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Forbes Profiles Young Entrepreneur Using Financial Incentives To Encourage Health, Development

Forbes: Why This Social Entrepreneur Is Paying African Women To Go To Free HIV Clinics
“Svetha Janumpalli thinks you can save a child for the cost of a pair of shoes. The 26-year-old, who was named on Forbes’ 30 Under 30 list this year, is moving to Nigeria from San Francisco in two weeks time to prove her point. For the past few years Janumpalli has been building New Incentives, an organization that pays people in poverty small sums of money regularly to go to an HIV clinic or give up child labor and go to school…” (Slade, 1/31).