Devex: Opinion: Could the entertainment industry help end child marriage?
Maryam Mohsin, communications officer, and Kate Whittington, program officer, both at Girls Not Brides

“…[H]ow would ‘entertainment-education’ work in practice if it were to be used as a tool to end child marriage? … This approach has all of the promise and evidence to make a difference because it has the potential to be popular, reach audiences at scale, hit a nerve, prompt debate and discussion, and excite people. … But entertainment-education is not a silver bullet. As with most interventions, to be truly effective it needs to be combined with programs aimed at working with communities, families, and young girls. Girls need to be valued and have viable alternatives to marriage, such as education and vocational training. Policymakers, civil society organizations, and NGOs are also critical in ensuring the laws, services, and infrastructure are there to translate shifting attitudes into shifting behaviors. But the … impact entertainment-education could have in shifting attitudes and warming audiences to the idea of ending child marriage could make this endeavor priceless” (3/8).