Talking with Voters About the Uninsured
Ten focus groups were conducted with voters April through July 2001, prior to the tragedies of September 11th and broad public recognition of an economic slowdown. The report, Effective Language and Themes for Talking About the Uninsured, finds that at that time: voters were still surprised by basic facts about the uninsured; voters seemed ready for messages about the uninsured that focus on the health and financial consequences of being uninsured, especially those centered on personal vulnerability; voters responded strongly when uninsured children were discussed and felt strongly that all of the uninsured are deserving of health coverage. Voters found less persuasive the arguments that linked having health insurance to having equal opportunities such as those provided by the public education system or that suggested that the large numbers of uninsured people hurt the economy because they cannot be as productive at their jobs.
- Report/ Insights
also of interest
- The Coverage Gap: Uninsured Poor Adults in States that Do Not Expand Medicaid – An Update
- How Does Gaining Coverage Affect People's Lives? Access, Utilization, and Financial Security among Newly Insured Adults
- How Have State Medicaid Expansion Decisions Affected the Experiences of Low-Income Adults? Perspectives from Ohio, Arkansas, and Missouri
- Profiles of Medicaid Outreach and Enrollment Strategies: Using Text Messaging to Reach and Enroll Uninsured Individuals into Medicaid and CHIP