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It’s Your Sex Life Media Assets and PSAs

The Kaiser Family Foundation and MTV jointly produce  PSAs to reach MTV viewers. These messages seek to raise awareness about the risk of HIV/AIDS and other STDs, and reduce their spread by encouraging more informed decision making, communication, protection, and testing among those who are sexually active.

The campaign, which has been recognized with an Emmy for best National PSA in 2002, 2003, 2004, and 2007 uses a variety of appeals and styles from upbeat and life-affirming to edgy and hard-hitting. The ads are tagged with the campaign’s toll-free hotline (1-877-777-ISYL) and website for viewers seeking additional information.

2011 GYT

Compilation (1:30)

Know Your Status (0:10)

Rise Up (0:15, 0:30)

One (0:15, 0:30)

Mobile 1 (0:15)

Mobile 2 (0:15)

Sweepstakes 1 (0:15)

Sweepstakes 2 (0:15)

June National HIV Testing Month

Be Greater Than AIDS: GYT

16 & Pregnant

Boyfriend (0:30)

Now and Then (0:30)

Senior Year (0:30)

Timing (0:30)

2010 GYT

Certified Male (:30)

Future (:30)

Pigeon (:30)

Stuntman (:30)

Graphic Ad- Generation GYT (:15)

Graphic Ad- Ghandi (:10)

Graphic Ad- It Doesn’t Matter How You Say It (:10)

Graphic Ad- Nothing is More Awkward (:10)

Graphic Ad- Scheduled Maintenance (:10)

Graphic Ad- Symptoms (:10)

Graphic Ad- Testing, 1, 2, 3 (:15)

Graphic Ad- Today is the First Day (:10)

Graphic Ad- Update Your Status (:15)

June National HIV Testing Month

National TV Ad Examples:

Local TV Ad Examples:

Be Greater Than AIDS: Get Yourself Tested Week Highlights Reel

National Radio Ad Examples:

Local Radio Ad Examples:

Eve Ensler’s Emotional Creature

Asking the Question (0:45)

It’s not a Baby, It’s a Maybe (0:30)

2009

WTF is GYT Compilation 1 (:30) Joy Bryant, Perez Hilton, Soulja Boy, Joanna Garcia

WTF is GYT Compilation 2 (:30) Joy Bryant, Perez Hilton, Soulja Boy, Joanna Garcia

A Little Pee Can Tell You a Lot (:30)

A little Saliva Can Tell You a Lot (:30)

Donate Your Urine (:30) Perez Hilton

Open Up for Love (:30) Joanna Garcia

Listen to Your Pee Compilation (:30) Joy Bryant, Perez Hilton, Soulja Boy, Joanna Garcia

Color Bars – April Fools Promo (:30)

Color Bars – Exchange Fluids (:15)

Color Bars – Hold the Garlic (:15)

Color Bars – Drop Your Drawers (:15)

Color Bars – #2 Pencil (:15)

Graphic Ad – Swap Spit (:10)

Graphic Ad – Your Pee (:10)

Graphic Ad – Zipper (:10)

Graphic Ad – Hold the Garlic (:10)

Graphic Ad – Say Aahh (:10)

Graphic Ad – Say Aahh Sweepstakes (:20)

Graphic Ad – Exchange Fluids Sweepstakes (:20)

2008

A Minute Contest – Common Performs 56K 256K

A Minute Contest – Common Promotion 56K 256K

52 Bands – Cornel West: Life to Live (:30) 56K 256K

52 Bands – Gossip! (:30) 56K 256K

52 Bands – One Republic (:30) 56K 256K

52 Bands – The Bravery (:30) 56K 256K

52 Bands – Wyclef Jean (:30) 56K 256K

2007

52 Bands – Boys Like Girls (:30)56K 256K

52 Bands – Silversun Pickups (:30) 56K 256K

52 Bands – Kenna (:30) 56K 256K

Portraits – Goth Couple (:30) 56K 265K

Portraits – Couple (:30) 56K 256K

World AIDS Day 2007 (:30) 56K 256K

2006

Marvelyn – First Meeting (:45) 56K 256K

Marvelyn – That Night (:45) 56K 256K

Marvelyn – Finding Out (:45) 56K 256K

Marvelyn – Denial (:45) 56K 256K

Marvelyn – The Guy (:45) 56K 256K

Marvelyn – Fairweather Friend (:45) 56K 256K

Marvelyn – Message (:10) 56K 256K

Marvelyn – Compilation (4:00) 56K 256K

The Speech (:45) 56K 256K

One of Those Guys (:45) 56K 256K

Basketball (:30) 56K 256K

Parallel Park (:30) 56K 256K

Father and Son (:40) 56K 256K

Mother and Daughter (:40) 56K 256K

Alive at 25 Vlogging Contest (:30) 56K 256K

2005

Andrew (:30) 56K 256K

Esko (:30) 56K 256K

Katie (:30) 56K 256K

Kehende (:30) 56K 256K

Marcus (:30) 56K 256K

Matt (:30) 56K 256K

List (:30) 56K 256K

Patrick and Omar (:30) 56K 256K

Craig and Tanya (:30) 56K 256K

17th Century (:45) 56K 256K T

he Random Segue (:20) 56K 256K

The Passive Aggressive Mutter (:30) 56K 256K

The Faux Technical Disguise (:30) 56K 256K

The Overzealous Blurt (:20) 56K 256K

Alex (:30)

Andrew (:30)

Charlotte (:30)

Patricia (:20)

Questions (:30)

2004

Skate Dawgs (:45)

Roommates (:30)

Volleyball (:60)

Action (:30)

Horror Film (:30)

Couch (:30)

Couch (:10)

Hallway (:10)

Bedroom (:30)

2003

Condom Factory (:30)

Condom Testing (:30)

Poet’s Cafe (:45)

Tattoo (:25)

Piercing (:25)

Showdown (:45)

Condom Machine (:30)

Everything But (:30)

Freezing (:30)

Deli (:50)

Drug Store (:50)

Night Kids (:50)

2002

Gym Class (:30)

Computer Class (:30)

Home Ec (:30)

Sex in the High School (:30)

Locker Room (:30)

Living Room (:30)

Pharmacy (:30)

Assume Everyone is Positive (:15)

Doesn’t Have to Happen (:30)

Risk (:30)

Communication (:15)

Empowerment (:15)

Protection (:30)

Safe Sex (:15)

One at a Time (:30)

Airport Security (:30)

Crap You’ve Heard Somewhere: If my doctor didn’t ask me about STDs… (phone number) (:15)

Crap You’ve Heard Somewhere: You can’t get pregnant the first time… (website) (:15)

Crap You’ve Heard Somewhere: I can tell who has an STD (phone number) (:15)

Crap You’ve Heard Somewhere: If you use condoms some of the time… (website) (:15)

Crap You’ve Heard Somewhere: If you’re careful… (phone number) (:15)

Crap You’ve Heard Somewhere: If your condom breaks… (website) (:15)

Crap You’ve Heard Somewhere: If you’re having your period… (phone number) (:15)

Crap You’ve Heard Somewhere: If I had an STD I would know (website) (:15)

Crap You’ve Heard Somewhere: I don’t sleep around… (phone number) (:15)

Crap You’ve Heard Somewhere: Oral Sex (website) (:15)

2001

Convenience Store (:30)

Girls Who Talk (:30)

Girls Who Tease (:30)

Boys Who Talk (:30)

Boys Who Tease (:30)

Gameshow (Spanish) (:30)

Beauty Contest (Spanish) (:30)

Assembly (:30)

Football (:30)

Nightclub (:30)