Satellite Sessions and Press Briefings – XV International AIDS Conference

Satellite Session: Resource Tracking and Priority Setting
UNAIDS is hosting this panel that will feature the work of the UNAIDS Consortium on Resource Tracking. The session will highlight the importance of tracking global HIV/AIDS financial information, review the methodological approaches used to track HIV/AIDS resource flows; and determine gaps in HIV/AIDS financial information and coverage as well as strategies for moving forward. Jennifer Kates, Director of HIV Policy for the Kaiser Family Foundation will moderate the session.
– Sunday, July 11 – Satellite Meeting – Room D, 9:30-11:30

Satellite Session: The Power of the Media in HIV Prevention: Hype or Help? Recent Evaluations of Three Media-Based HIV Prevention Campaigns
The Kaiser Family Foundation is co-hosting this panel with YouthNet/Family Health International, MTV U.S. and MTV International with the support of the UNAIDS Interagency Task Team on Young People (IATT/YP). The session will review recent evaluations of three of the leading public education campaigns that focus on HIV/AIDS – loveLife (South Africa), MTV International’s Staying Alive (Europe, Latin America, Asia, and Africa), and MTV USA’s Be Safe/Fight For Your Rights: Protect Yourself (U.S.A.). All three campaigns use the media extensively to build awareness and educate as well as connect individuals to services. The Kaiser Family Foundation is a primary partner in each of the campaigns.
– Monday, July 12 – Satellite Meeting – Room E, 18:00-20:00

Leadership Program/Press Availability: Showcasing Media Partnerships – The Global Media AIDS Initiative
The Kaiser Family Foundation and the BBC World Service Trust are co-organizing this session to highlight the work of the Global Media AIDS Initiative, an initiative of the UN, UNAIDS and the Kaiser Family Foundation under the auspices of UN Secretary-General Kofi Annan. Kathleen Cravero, Deputy Director of UNAIDS will moderate this session which will feature organizers of media campaigns underway around the world, focusing on efforts in India, Russia, and China.
– Tuesday, July 13 – Leadership Program – Room O, 10:30-12:00; to be followed immediately by press availability with panel participants, 12:15-13:00 – Location TBD, Media Center.

Press Briefing: The Global Media AIDS Initiative – New HIV/AIDS Public Education Campaigns
The Global Media AIDS Initiative will announce new media efforts to address HIV in Russia, India, and China and new resources made available to all media companies to combat HIV/AIDS. Participants at the press conference will include: Peter Piot, Executive Director, UNAIDS, Kathleen Cravero, Deputy Executive Director, UNAIDS, Matt James, Senior Vice President at the Kaiser Family Foundation, Bill Roedy, President, MTV Networks International, and Richard Gere.
– Tuesday, July 13 – Press Conference – Location TBD – Media Center 12:15-1:00

Poster Session: Love Them Enough to Talk About Sex: Implementing a Campaign Targeted at Helping Parents Talk to their Adolescents about HIV, Sex and Other Reproductive Health Issues
This poster session will focus on the role of parents in youth HIV prevention programs, using lessons learned from the “Parents’ Campaign” of loveLife. loveLife is South Africa’s national HIV prevention program for youth.
– Wednesday July 14, 2004, 12:00 – 14:00, Hall 3 Track E

Satellite Session: Towards an HIV-Free Generation: Lessons and Experiences From Large-Scale Youth HIV/AIDS Prevention Programming Research
Hosted by the UN Foundation, Kaiser Family Foundation, the African Youth Alliance and the UN Interagency Task Team on HIV/AIDS and Young People, this session will review leading prevention efforts, address ways to scale up prevention efforts, and ways to measure the effectiveness of prevention programs.
– Tuesday, July 13 – Satellite Meeting – Room J, 20:15-22:15

Leadership Session: At the Crossroads: Accelerating Youth Access to HIV/AIDS Interventions
Hosted by Inter-agency Task Team on HIV/AIDS and Young People in partnership with the Kaiser Family Foundation and Family Health International, this session will examine the role of health service access and the importance of a supportive cultural, social and political environment for delivery of HIV/AIDS prevention, treatment and care programmes for adolescents and youth.
– Wednesday, July 14 – Meet the Leaders – Room N, 14:00-15:30

loveLife Exhibition Booth:

loveLife is South Africa’s national HIV prevention program for youth. Organized under the auspices of a national advisory board of leading South Africans, loveLife combines a high-powered media campaign with nationwide adolescent sexual health services, and community-level outreach and support programs for youth. Staffed by young people who are actively involved in the loveLife program, they will offer substantive information about the program as well as share publications and video presentation of the program including PSAs, and Internet hook-up to the loveLife website. loveLife receives funding from the Kaiser Family Foundation, the Bill & Melinda Gates Foundation, The Global Fund for HIV/AIDS, TB and Malaria, and the South African Government.
– Booth number 144, Sunday July 11 – Thursday July 15.