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Reaching the MTV Generation – Main Page

Reaching the MTV Generation: Recent Research on the Impact of the Kaiser Family Foundation/MTV Public Education Campaign on Sexual Health

Since 1997, MTV: Music Television and the Kaiser Family Foundation have partnered on an Emmy Award-winning public education partnership to inform and empower young people about critical sexual health issues.

Close to a million young people have called the campaign’s toll-free hotline to receive additional information on sexual health topics, be connected with a counselor, or find a local HIV/STD testing center. Millions more have visited the comprehensive website (www.FightForYourRights.mtv.com) for additional information and resources, or participated in community events across the country, and the campaign has distributed nearly half a million copies of It’s Your (Sex) Life: Your Guide to Safe & Responsible Sex, the informational guide about a young person’s sexual health.

A survey of 16-to 24- year-olds nationwide indicates that the campaign is having positive results. More than one in two recognize the campaign, and many say they have acted on what they have seen. To learn more about the campaign and its results please review Reaching the MTV Generation below.

Report: Reaching the MTV Generation: Recent Research on the Impact of the Kaiser Family Foundation/MTV Public Education Campaign on Sexual Health (.pdf)

Toplines: National Survey of Teens and Young Adults on Sexual Health Public Education Campaigns

Toplines: It’s Your (Sex) Life Call-Back Survey

icon_releases.gif News Release: MTV and Kaiser Family Foundation Announce Extension of Emmy Award-Winning Public Education Campaign