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Showing OUR Pride: HRC and Greater Than AIDS Team to Speak Out About HIV/AIDS

HRC and Greater Than AIDS Launch Pride Partnership to Mobilize LGBT Community 

WASHINGTON, DC — HRC (Human Rights Campaign) is proud to partner with Greater Than AIDS to provide information about HIV/AIDS treatment and prevention at 18 LGBT Pride festivals across the country this summer. The partnership builds on the Greater Than AIDS Speak Out campaign, launched last year, to engage the LGBT community in response to the HIV/AIDS epidemic and to confront the silence and stigma that too often surrounds this disease.

Leveraging its wide reach and network of volunteers, HRC will distribute more than 31,000 co-branded materials, including information guides, buttons, and other HIV-themed giveaways, developed with Greater Than AIDS, at HRC Pride booths at select Prides, including in some communities hit hardest by the epidemic, including Nashville, TN; Baltimore, MD; Columbus, OH; Knoxville, TN; Cleveland, OH; Harlem, NY; Houston, TX; San Antonio, TX; Charlotte, NC; Oakland, CA; Atlanta, GA; Dallas, TX; San Diego, CA; Orlando, FL; and Memphis, TN.

Gay and bisexual men and transgender women remain disproportionately affected by HIV/AIDS, representing a majority of new infections, with rising rates among young gay and bisexual men of color. In major U.S. cities today, it is estimated that about one in five gay and bisexual men – and more than one in four Black gay and bisexual men – is HIV-positive. Too many are unaware of their status.

“Thirty years ago, the LGBT community mobilized to decrease HIV infections dramatically, and worked to save lives and care for one another when no one else would, “said Jeff Krehely, HRC Vice President and Chief Foundation Officer. “Now it’s time to summon the power of our community to change the history of HIV once again. With recent advances in prevention and treatment options, this can be done. The time for speaking out, reducing stigma and taking action is now.”

There are more tools available today to prevent and treat HIV than ever before. Early diagnosis and treatment are critical to improving health, extending life and helping to prevent the spread of the disease. People with HIV who take their medications regularly can reduce the chance of transmitting the virus by as much as 96 percent.

A new HRC/Greater Than AIDS co-branded resource provides HIV/AIDS information tailored to the community, including about PrEP – pre-exposure prophylaxis – a one pill, once-daily prescription medication to reduce risk of infection. Given the overwhelming effectiveness of PrEP, the U.S. Centers for Disease Control and Prevention (CDC) recently issued new clinical guidelines encouraging its use for those at significant risk for HIV.

“We are thrilled to be working with HRC.  Through our partnership we hope to encourage more conversations about HIV/AIDS and provide the tools and resources that will end this epidemic,” said Tina Hoff, Senior Vice President and Director, Health Communication and Media Partnerships, Kaiser Family Foundation, a co-founding partner of Greater Than AIDS.

For more information about the partnership, visit greaterthan.org/HRC.

About HRC

The Human Rights Campaign is America’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. By inspiring and engaging all Americans, HRC strives to end discrimination against LGBT citizens and realize a nation that achieves fundamental fairness and equality for all.

About Greater Than AIDS

Greater Than AIDS is a leading national public information response focused on the U.S. domestic epidemic. Launched in 2009, it is supported by a broad coalition of public and private sector partners, including: major media and other business leaders; Federal, state and local health agencies and departments; national leadership groups; AIDS service and other community organizations; and foundations, among others. Through targeted media messages and community outreach, Greater Than AIDS works to increase knowledge, reduce stigma and promote actions to stem the spread of the disease. While national in scope, Greater Than AIDS focuses on communities most affected.

The Kaiser Family Foundation provides strategic direction and day-to-day management, as well as oversees the production of the campaigns. The Black AIDS Institute – a think tank exclusively focused on AIDS in Black America – provides leadership and expert guidance and supports community engagement. Additional financial and substantive support is provided by the Elton John AIDS Foundation and Ford Foundation, among others.

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