KNOW HIV/AIDS PSA to Air on Super Bowl Sunday
KNOW HIV/AIDS PSA Aired on Super Bowl Sunday
To launch the second year of the Kaiser Family Foundation and Viacom multimedia public education campaign, KNOW HIV/AIDS, the world premiere of a new PSA aired during the pre-game of the Super Bowl. The ad focuses on young people under 25 years old, who today account for more than half of new HIV infections both in the U.S. and worldwide.
The KNOW HIV/AIDS campaign, which includes media placements valued at $200 million in 2004, will run across Viacom’s broadcast networks CBS and UPN; cable networks MTV, BET, VH1, CMT: Country Music Television, TV Land, Nickelodeon, Nick at Nite, Showtime, Spike TV and Comedy Central; 185 Infinity Broadcasting radio stations in the top 50 markets; and billboard, bus and bus shelters advertising spaces in the nation’s largest markets. In addition, a number of television shows produced by Viacom companies have incorporated HIV/AIDS themes in upcoming episodes. And, MTV, MTV International, Nickelodeon, BET, VH1, Showtime, Sundance Channel and Infinity Broadcasting have special HIV/AIDS-related programming planned throughout the year.
News Release (January 27, 2004: First HIV/AIDS Super Bowl Sunday Spot Targets Groups At Risk)
Campaign Email — forward to a colleague or friend
News Release (January 12, 2004: Viacom And Kaiser Family Foundation’s KNOW HIV/AIDS Campaign To Premiere Year Two On Super Bowl Sunday)