KNOW HIV/AIDS Email – Super Bowl PSA
KNOW HIV/AIDS is launching its second year on Super Bowl Sunday with the world premiere of one of the initiative’s new PSAs. The campaign, which includes media placements valued at $200 million in 2004, will run across Viacom’s broadcast, cable,
radio, and outdoor advertising properties. In addition, a number of television shows have incorporated HIV/AIDS themes in upcoming episodes. MTV, MTV International, The N, BET, VH1, Showtime, Sundance Channel and Infinity Broadcasting have special HIV/AIDS-related programming planned throughout the year. And, Simon & Schuster will place ads with facts about the disease on the back of its titles. Get more details on the 2004 campaign.
KNOW HIV/AIDS will launch the second year of the campaign during the pre-game show for Super Bowl XXXVIII. Check your local listings and return to this link after the Super Bowl to see the complete ad.
On February 1, the KNOW HIV/AIDS Website will have a new look. We took feedback from the 6.4 million visitors in 2003 and are introducing a site that is easier to use and quicker to navigate with new features for individuals and organizations. Get a sneak peek.
CBS will air The Blackwater Lightship, a drama that explores how three generations of women learn to deal with their differences when a son reveals that he has AIDS. When: Wednesday, February 4 at 9:00pm ET/PT
UPN will air an episode of The Parkers when T learns that the girl of his dreams is living with HIV. When: Monday, February 16 at 8:00pm ET/PT
The Sundance Channel will air four HIV/AIDS related documentaries: It’s My Life, Mother to Child, The Gift and 14 Million Dreams. When: Monday, February 2. Check the Sundance Channel’s Website for local listings.