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Kaiser Family Foundation/Princeton Survey Research Associates Study of Media Coverage of Managed Care: January 1990 – June 1997 – Toplines/Survey

Study Of Media Coverage Of Managed Care

Topline Results And Methodology

Conducted for The Henry J. Kaiser Family Foundation and Princeton Survey Research Associates:

January 1990 – June 1997

Number Of Stories
Total
General Newspapers Business Press Special Series Broadcast n=2132 n=803 n=1176 n=75 n=65 Newspapers Cleveland Plain Dealer 159 130 29 – – Los Angeles Times 374 193 181 – –
New York Times 399 299 100 – – Orlando Sentinel 180 104 76 – – USA Today 109 77 32 – – Wall Street Journal 677 – 677 – –
Magazines Business Week 56 – 56 – – Fortune 25 – 25 – – Time 13 – –
Special Series Chicago Tribune 4 – – 4 – Long Island Newsday 11 – – 11 – Detroit News 6 – – 6 – Fort Lauderdale Sun-Sentinel 22 – – 22 – New York Post 32 – – 32 –
Broadcast ABC World News 23 – – – 23 CBS Evening News 20 – – – 20 NBC Nightly News 22 – – – 2

Broadcast Or
Publication Date
1990 74 18 55 – – 1991 101 22 63 15 1 1992 113 32 79 – 1 1993 369 159 174 22 13 1994 307 108 191 – 6 1995 472 222 195 28 23 1996 511 163 320 10 15 1997 185 79 99 – 6

Percent Of Stories Total % Position
Newspaper Only
Page 1 1 National/Intl. 17 Editorial/Opinion/Analysis 8 Business 46 Local/Regional 12 Style/Life 2 Sunday Magazine 1 Health/Science 1 Other 1 100 Position
Broadcast Only
Lead story – Top third of broadcast 21 2nd third 68 Last third 11 100 Position
Magazines
Cover designated 4 No cover designation/top of book 5 No cover designation/back of book 91 100

Percent Of Stories
Total
General Newspapers Business Press Special Series Broadcast % % % % % Story Lenght
Print Only
less than 150 words 13 6 19 – – 150 – 399 words 16 12 19 9 – 400 – 699 words 23 26 21 23 – 700 – 1199 words 27 30 25 25 – 1200 words and above 21 26 16 43 – 100 100 100 100 –
Story Lenght
Broadcast Only
Up to 30 seconds 5 – – – 5 31 seconds – 1 minute 2 – – – 1 1 min. 1 sec – 2 min. 30 sec 32 – – – 32 2 min. 31 sec – 4 min. 41 – – – 41 longer than 4 min. 20 – – – 21 100 – – – 100
Wire Services Staff Reporter 87 79 94 100 100 AP Wire 3 6 1 – – Op-Ed/Non-Staff 3 4 2 – – Other Wire Services 7 11 3 – – 100 100 100 100 100
Dateline California 17 19 18 – 12 Washington, DC 14 25 7 1 11 Florida 9 14 7 29 2 New York 43 25 55 57 45 Other U.S. Datelines 17 17 13 13 30 Non U.S. Datelines * * – – – 100 100 100 100 100

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Study Of Media Coverage Of Managed Care
Survey Part One Part Two Part Three Press Release Chart Pack