This series of targeted television, radio, outdoor, and online public service ads (PSAs) inform the general population about the impact of HIV/AIDS in the U.S. and globally, and promote prevention and testing among higher-risk populations, including young people, African Americans, Latinos, and men who have sex with men.
The ad placement value committed by Viacom and the CBS Corporation thus far for the campaign exceeds $600 million.
2007
TELEVISION
Balloons (:30) 56K 256K NEW!
Balloons (:10) 56K 256K NEW!
Flowers (:30) 56K 256K NEW!
Flowers (:10) 56K 256K NEW!
OUTDOOR
Love Is Fleeting (.pdf)
RADIO
Text Know It
Email Breakup
Text Breakup
2006
TELEVISION
Black Book promo (:40) 56K 256K
Teresa - CBS Cares (:30) 56K 256K
Scott - CBS Cares (:30) 56K 256K
Scott - CBS Cares (:10) 56K 256K
Regan - CBS Cares (:10) 56K 256K
Teresa - CBS Cares (:10) 56K 256K
RADIO
Family :30
Family :10
Lovers :30
Lovers :10
2005
ONLINE TELEVISION
Ed (:30) 56K 256K 2006 EMMY AWARD WINNER
Cynthia (:30) 56K 256K 2006 EMMY AWARD WINNER
Connection (:30) 56K 256K
Mural (:30) 56K 256K
Knowledge (:10) 56K 256K
Community (:10) 56K 256K
Common - Street (:30)
Common - Urban (:30)
Common - Center (:10)
Common - Hub (:10)
Open Eyes (female) (:10)
Open Eyes (male) (:10)
Birthday (:30)
Guy Talk (:30)
Know the Truth (:30)
No Symptoms (:30)
Get Tested (:30)
OUTDOOR (.pdfs)
Wall (female)
Wall (male)
Wall (couple)
Subway
Arrows
Flowers (English)
Flowers (Spanish)
Thought
Open Eyes (female)
Open Eyes (male)
RADIO
We All Have AIDS 1 (:30)
We All Have AIDS 2 (:30)
We All Have AIDS - Alan (:10)
We All Have AIDS - Ben (:10)
We All Have AIDS - Julianne (:10)
We All Have AIDS - Liza (:10)
We All Have AIDS - Mena (:10)
We All Have AIDS - Natasha (:10)
We All Have AIDS - Richard (:10)
Common - Liberation (:30)
Common - Stoppin' It (:30)
Common - Quest for Happiness (:10)
Common - Stoppin' It (:10)
Good Life (:30)
Teach One (:30)
Future of Us (:10)
Teach One (:10)
Fred & Brian (:30)
Announcer (:10)
2004
TELEVISION
Bus (:30)
Loft (:10)
Messenger (:30)
Instant Message (:10)
Dumpster (:20)
Statistics (:30)
Security (:30)
Pharmacy (:30)
Couples (:30)
Airport Security (:30)
Convenience Store (:30)
OUTDOOR (.pdfs)
Sitting
Cab
Ledge (English)
Ledge (Spanish)
Leaning (English)
Leaning (Spanish)
Think
Hold (English)
Hold (Spanish)
Embrace
Partners
Bottle
Pill
Are You Positive? (Male)
Are You Positive? (Female)
Take Your Body For A Test Drive
2003
TELEVISION
SUV Mom (:30)
Little Reminders (:30)
Boy (:30)
Startling Facts (Youth) (:10)
Startling Facts (HIV Infection) (:10)
Startling Facts (Global Prevention) (:10)
Excuses (:30)
Now Available (:30)
Tornado (:30)
Million (:10)
Word on the Street (Sister's Response) (:10)
Word on the Street (Brother's Response) (:10)
Word on the Street (Brother to Brother) (:10)
Chain Reaction (:30)
No Excuses (:30)
Bedroom (:10)
Hallway (:10)
Basement (:10)
Doesn't Have to Happen (:30)
Protection (:30)
Communication (:15)
Safe Sex (:15)
OUTDOOR (.pdfs)
World AIDS Day 2003
Jacket
Map
Necklace
Represent
Handle Your Business
You Better Ask Somebody
Meet the New Face of HIV/AIDS (African American)
Muestra Tus Cartas
Borrón y Cuenta Nueva
¿De Qué Estás Hecho?
Meet the New Face of HIV/AIDS (Latino)
Stay Fabulous
Cruise Control
RADIO
Australia (:30)
100 Million (:30)
45 Million (:30)
20 Million (:10)
45 Million (:10)
100 Million (:10)
Number One (:30)
Two Per Hour (:30)
Number One (:10)
One Half (:30)
One Third (:30)
One Half (:10)
One Third (:10)
Every Hour (:10)
