The GYT campaign developed multiple sets of public service announcements (PSAs). Leading up to the launch on April 1, GYT circulated intriguing video clips featuring popular celebrities guessing what GYT stands for. These viral videos were posted on various youth oriented websites and blogs and circulated by the celebrities involved, including Perez Hilton and Soulja Boy, through their blogs and Twitter feeds.
GYT also produced a wide range of lighthearted and provocative TV spots. The on-air PSAs were designed to pique young peopel's curiosity, get them talking about STD testing, and drive them to GYT09.org to learn more about the importance of “Getting Yourself Tested” during National STD Awareness Month.
WTF is GYT? Online Viral PSAs
WTF is GYT? On-Air PSAs
- Compilation 1 (Joy Bryant, Perez Hilton, Soulja Boy, Joanna Garcia)
- Compilation 2 (Joy Bryant, Perez Hilton, Soulja Boy, Joanna Garcia)
Pee and Drool On-Air PSAs
This Is Only a Test On-Air PSAs
Graphics On-Air PSAs
52 Bands On-Air PSAs