In 2001, the campaign launched a grassroots initiative to complement the on-air and online components of Rap-It-Up.  Program elements include community teen forums, mobile HIV testing events, and a tailored middle and high school curriculum on HIV/AIDS. 

• “Choices” Forums:  BET talent host teen forums that educate young people about HIV/AIDS and improve decision-making skills throughout the U.S.  BET staff coordinates with the local public health departments, schools, community based organizations, AIDS service organizations and local radio stations to develop a panel of experts customized to fit the needs of each market. To date, over 6,000 young adults have participated in the Rap-It-Up “Choices” forums in over 27 markets nationwide.
• Rap-It-Up On-Wheels:  BET visits urban areas with high HIV/AIDS prevalence and partners with the public health departments to conduct on-site HIV testing and distribute educational materials.  The tour piggybacks on the nation’s largest African-American community events, including the National Black College Tour, NAACP National Convention, Harlem Health Fair, Unity Day in Philadelphia, UNIFEST in Washington, DC, David Deal PlayDay in Fort Lauderdale, FL and the BET/Kings Dominion College Day in Richmond, VA.